Craftsman & Kutiman Music Experiment
Craftsman Tools / Web Film
AICP Shortlist, The Clios: Bronze, The London International Awards: Finalist, The One Show Interactive: Merit, The Webby Awards: Honoree
Inspired by the sounds of tools coupled with an effort to reach a younger audience, Y&R teamed up with musician, composer and mixed-media artist Kutiman, to collaborate on an online experience. Kutiman's ThruYOU digital music video project was named one of Time Magazine’s 50 best inventions of 2009. The result is the Craftsman Music Experiment, a piece that proves you can build an inspired digital composition using only Craftsman tools.
Travis Barker and Tommy Lee tweet Craftsman & Kutiman
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