Die Hard Vs Gary Numan
Die Hard Batteries / Web Film
2011 AICP Shortlist x 2, D&AD: In Book, The International ANDY Awards: Shortlist, London International Awards: Bronze, New York Festivals: Silver & Bronze, The One Show Interactive: Merit, Tomorrow Awards: Shortlist, The Webby Awards: Honoree
How do you follow the success of over 1,000,000 YouTube views for a viral video featuring a DieHard battery and web sensation Reggie Watts? You use a DieHard battery to power 80’s new wave music icon Gary Numan, his keyboards, lights and 24 cars.
Y&R & DieHard partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, Cars.
Die Hard Vs Reggie Watts
DIE HARD BATTERIES / WEB FILM
One Show Interactive Merit Award 2010